SEO lies at the heart of any productive marketing strategy. If you own a business or manage a website of any kind, you likely want to bring traffic to it. SEO is important because it’s specifically aimed at helping you do just that. People use search engines to discover new products, find relevant services, locate businesses, and uncover useful information. By optimizing your site for SEO, you help these people find your business in search results. Technical SEO Lays The Groundwork In the search engine rankings, it is not enough to write good copy to overturn the competition. An SSL certificate ensures that any information shared between your website and server is secured. Duplicate meta descriptions occur when similar products or pages simply have content copied and pasted into the meta descriptions field. Accessibility and website site speed performance is an important aspect of Technical SEO. A SEO Consultant knows that content quality and user experience are the most important elements of search engine optimization. Build Quality Content Content marketing and SEO are sometimes treated as separate and even competing fields that require specialized attention, but the two are interdependent. One will not work as well without the other. In the past few years, content marketing has been one of the most important and effective digital marketing strategies for businesses. If your text is well structured and clearly written, readers will understand your message, but perhaps, more importantly, it will also help Google understand better too. If your main message is clearer to Google, your post is far more likely to rank well in the search engines. SEO content is essential for organic traffic, authority, leads, and sales. It is necessary to have guidelines on the latest best practices for SEO content writing. Adequate knowledge of these guidelines will help improve the quality of your content. An independent SEO Consultancy has to be comfortable with the given setup of internal and external teams and consider its impact on the overall SEO strategy. Conducting An SEO Competitor Analysis A good competitive analysis helps identify the strengths and weaknesses of your company in relation to the alternatives. Many businesses find themselves wrong-footed, not because they did something wrong, but because they failed to anticipate changes in the market. A competitor analysis will help you identify the strategies your competition uses to provide value to your target buyers. Competitive analysis enables you to identify what your competitor is doing right. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. If you are in business, you will have competitors for sure. In today’s world, no business idea can run on a monopoly track. Even if your product or idea is among the most unique in the world, you will still have to deal with competitors in some form or the other. There are many different things a Professional SEO Service can do for you. Keywords Are An Important Part Of The Google Rankings Process Visiting forums related to your niche is a good place to start keyword research. A quick glance down a forum or discussion board will reveal what real people are talking about. Visiting Reddit can be similarly illuminating. Threads related to your particular field on the popular site are can be a gold mine for potential topics. Keyword research in SEO (search engine optimisation) is the process of discovering search terms (keywords) that users enter into search engines, such as Google or Bing, when looking for information online. Broad search queries are typically used at the beginning of the buying cycle and represent a searcher who is just getting started. These search terms are searched on more often and are pretty popular. On the other hand, a searcher using specific words in their search query typically knows exactly what they want and is in a later phase of their buying cycle. These keywords are not searched on that often and aren’t as popular. Ultimately, undergoing processes to optimise a site’s ability to be located can be a long process. The range of services of a B2B SEO Agency includes both off-page and on-page SEO optimization. Cool SEO Stats You Should Know Come explore these eye-opening statistics about SEO to see how SEO is impacting your business today. 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches.On average, ranking in position #1 on mobile gets you 27.7% of the clicks, whereas ranking in position #1 on desktop gets you 19.3% of the clicks.81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, they’ll find you.About 45% of global shoppers buy online and then pick up in-store.69.7% of search queries contain four words or more.61.5% of desktop searches and 34.4% of mobile searches result in no-clicks. A professional SEO Consultant in London will keep themselves updated with the latest trends and techniques which are working well in the market.